
Phygital, artículo 01
- 26 July, 2025
In today's fast-paced digital landscape, brands are constantly looking for innovative ways to engage their audience and stand out in a crowded marketplace. One of the most revolutionary technologies that has emerged to address this challenge is augmented reality (AR). By blending the digital and physical worlds, AR offers a unique and immersive experience that captivates customers and enhances their interaction with brands. Today we explore how augmented reality is revolutionizing the marketing industry, transforming traditional strategies and elevating the customer experience to unprecedented heights. From interactive product demonstrations to virtual trials, discover how AR is reshaping the future of marketing and creating unforgettable brand experiences.
This is where a virtual assistant comes into play.
Virtual reality (VR) has burst onto the marketing landscape as an innovative and powerful tool for connecting with consumers in a deeper and more immersive way. Unlike traditional 2D or 3D experiences, VR transports users into completely virtual environments, allowing them to interact with products, services and environments in a realistic way. This technology offers a number of significant advantages for companies looking to stand out in today's competitive marketplace.
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