World Cup Qualifiers 2014 and 2018

CHALLENGE:  

Design the brand experiences and the stadium logistics model for the Brazil 2014 and Russia 2018 qualifiers.

WHAT WE DID:  

As part of the experiences, we created the players' jerseys. In each call of the starting lineup, 40 meters of fabric were deployed per jersey, generating a unique atmosphere and connecting the fans with the brand both from the stadium and from their homes through TV.

SALES:

$120.000.000 approximately per year.