Daviplata

PROBLEM:

Low coverage and usability of the Daviplata app in stores nationwide.

CHALLENGE:

To increase the downloading of the app and its use in stores nationwide.

SOLUTION:

Activation of specialized field agents to visit and train businesses on the use and benefits of the app.

RESULTS:  

120 field agents (average per month) nationwide on mission for Davivienda, training and linking businesses to its virtual wallet Daviplata.  

More than 300,000 businesses linked and trained in 4 years.