Coca-Cola Christmas Caravan

CHALLENGE:  

From the caravan, Coca-Cola wanted to thank the families in Colombia. Therefore, we created a caravan with the typical traditions of the country's families, regardless of religion, sex, politics, etc. A family that, no matter what, keeps its traditions.

WHAT WE DID:  

A caravan with six tractor-trailers, a Jeep, two delivery trucks, music and 50 Christmas characters in the main cities of the country (Bogota, Medellin, Cali, Bucaramanga and Barranquilla). It took three months of continuous work to obtain permits, since we had to close the most important roads in each city.

ATTENDEES:  

More than 5 million people nationwide.

COVERAGE:

Bogota, Medellin, Cali, Bucaramanga and Barranquilla.

SALES:  

$1.500.000.000